Changing Personas

This isn't easy. It's not easy for people or for organizations.

A marketing persona is the posture or approach or attitude you bring to the market. Your strategy might be speed or generosity or petulance. Over time, we tend to adopt the ones that work for us and abandon the others.

A scrappy startup has a persona of thumbing its nose at competitors and convention. It works. They do it more. Then, one day, the startup is actually the dominant player, and there's no one to thumb. A new persona is needed, or the company fails.

A cute kid starts out using the cute kid persona to get attention, treats and preferential treatment. Then he or she grows up and maybe isn't so cute any more. Suddenly, all the tricks that worked before don't seem to work now. No longer cute, now just angry.

A non-profit gets a boost at first because it's the new one, the untested, the great hope. The persona of insurgent fits them well. There are foundations and grants for innovators. A few years later, those grantors aren't so interested anymore, because they only fund the new. If the non-profit wants to keep growing, it will have to change its marketing story and attitude and posture so it appeals to the middle, not the edges.

Someone has success with pouting, with being hard to please, with occasional bits of bitterness. We want to soothe and entertain and please him, so the persona is effective. And then we don't any more. Switch the method you use to get attention or get used to being lonely.

Acknowledging the urgency of the problem and being aware of the need to change personas is the critical turning point for any of these marketers. Once you can see how a game that used to work has ceased to work, then, and only then, can you dream up a new game, a better one.

Please don't tell me about authenticity. Brands and personas are made, not born, and we use them because they work, not because our DNA ordains us to. When they stop working, it's time to change them.

Being comfortable with the familiar persona you see in the mirror is not the same as having an appearance that helps you reach your goals. 

http://globalvideogroup.com/?idev_id=797&idev_username=waynemeadows

How To Expand Your Facebook Reach

Here is a way to ensure you are connecting with the maximum number of people on Facebook.

1. On your Facebook homepage click the Most Recent title to the right of your News feed.
2. Click on the drop down arrow beside it and select Edit Options
3. Click on Show Posts From and change the setting to All Of Your Friends and Pages

Extending its reach in Facebook Here's a way to secure their connections with the maximum number of people on Facebook

1. In their Facebook home page click on the title Newest right from your source of news (News feed).
2. Click the down arrow that is on next and select Edit Options
3. Click Show messages from and change the setting to all your friends and Pages

That's it! Now you can connect to a much larger group of people on Facebook!

Wayne Meadows
Team Golden New Beginnings
http://www.teambuildingproject.com/?ref_by=23163

For every giver there must be a receiver, and for every receiver there must be a giver.

Think about it! 

How could you give if there weren’t someone or something there to receive?  Both have to be in perfect balance to work one on one, fifty-fifty.  And since giving and receiving must always equal each other, they must be equal in importance. 

Besides, how does it feel to give?  Most of us would agree that giving feels wonderful and fulfilling.  Conversely,how does it feel when you want to give and the other person isn’t willing to receive?  Most of us would agree that it feels terrible.  So know this: if you are not willing to receive,then you are “ripping off” those who want to give to you.

You are actually denying them the joy and pleasure that comes from giving; instead, they feel lousy. Why?  Again, everything is energy,and when you want to give but can’t, that energy cannot be expressed and gets stuck in you.  That ‘stuck’ energy then turns into negative emotions. 

To make matters worse, when you are not willing to fully receive, you are training the universe not to give to you!  It’s simple: if you are not willing to receive your share, it will go to someone else who is. That’s one of the reasons the rich get richer and the poor get poorer.  Not because they are any more worthy, but because they are willing to receive while most poor people are not.



I  learned this lesson in a big way while camping by myself in the forest.  In preparation for my two-day sojourn I made what’s called a lean-to.  Thank goodness I prepared this mini-condo because it rained all night.  When I came out of my shelter that morning, I was noticing how dry I and everything else under the tarp was.  At the same time, however, I couldn’t help notice this unusually deep puddle that had collected at the bottom of the tarp was.  All of a sudden I heard this inner voice say to me, “Nature is totally abundant but not discriminating.  When the rain falls it has to go somewhere.If one part is dry, another part will be doubly wet.  As I stood over the puddle, I realized that is exactly the way it works with money. There’s plenty of it, trillions and trillions of dollars floating around, it’s indefinite abundance, and it has to go somewhere.  The deal is this: If somebody isn’t willing to receive his or her share,it must go to whoever will.   The rain does not care who gets it and neither does money.

So pray like this:  “Universe, if anyone has something great coming to them and they’re not willing to take it, send it to me! I am open and willing to receive all of your blessings. Thank You.”

Life Together

                                          

I’d like to share a story with you I read from a pastor I follow, in this story he talks about a man shipwrecked and floating on a raft in the Atlantic for seventy-six days.  There was one thing after another that went wrong. He had limited food and water supplies.  He had a device for distilling salt water into drinkable water, but didn’t know how to use it.  There were numerous opportunities to be rescued by passing ships, but those efforts were all unsuccessful.  He suffered a major setback after spearing a fish, in it’s effort to get away, dragged the spear tip along the bottom of the inflatable raft, puncturing it. 

During his time at sea, he endured a shark attack, extreme hunger, isolation and dehydration.  It was quite an ordeal, yet he lived to tell the story.  A fishing boat finally rescued him as he neared an island.

While the story was fascinating, what I found most amazing wasn’t that he endured or survived an extreme circumstance.  What I found most amazing was that he was traveling the Atlantic Ocean in a relatively small sailboat alone-no one knew when to expect him at his destination, and he had no form of communication to alert anyone that he was in trouble.  He had inadvertently, perhaps, isolated himself from any and everyone who could help him.

                                                   The Snare of Isolation

In my many years of my faith, I have noticed that many people tend to do the same thing.  However inadvertent it may be, many times our ‘gut’ reaction is to separate from the pack when trouble comes.  It’s important to remember what Proverbs 18:1 says, “He who separates himself seeks his own desire, he quarrels against all sound wisdom.”

Have you ever seen an animal kingdom television show that follows a pride of lions into a hunt?  What I’ve noticed is that when they start to pursue a herd of gazelle or antelope, they try to force one of the prey to run away from the pack.  If they succeed, then there is a good chance that the separated prey will be the dinner for the pride of lions.

Satan has figured out the same thing too.  In fact, 1 Peter 5:8 says, “Be sober, be vigilant; because your adversary the devil walks about like a roaring lion, seeking whom he may devour.”  When a lion is hunting what is he seeking?  We answered that: Prey that is isolated, separated, or just simply away from the safety of the pack.

                                                Protection When We Are Together

Ecclesiastes 4:12 says, “A person standing alone can be attacked and defeated, but two can stand back- to-back and conquer.  Three are even better , for a triple-braided cord is not easily broken.”

You could go on to say that four are even better than three, for a four-fold cord is impossible to break.  Five is even better, six hundred is even better that that.  The point is that it truly is God’s plan for us to “do life together.”

In fact, the Bible talks about us being “joined together,” “built together,” “Fitted together,” “put together,” “heirs together,” “members together,” and ultimately that we would be “caught up together.”  That’s exactly what God has in mind for His glorious Church.

There is a great deal of protection when we remain together.  Don’t slip into the snare that the enemy is trying to set you for today.  It is vital that we stay connected at all times because when we stand back-to-back, we can conquer any enemy that comes along.

                                                 Power When We are Together

In the book of Acts chapter 2, verse 1 is often overlooked.  It says, “When the Day of Pentecost had fully come, they were all with one accord in one place.”  Did you see that?  They were “…all with one accord on one place.” Isn’t it interesting that before the Holy Spirit came, before the gifts came into operation, and before three-thousand people were added to the church in one day, God wanted us to know that they were “together”?

Deuteronomy 32:30 says that when God is your rock, one of you can chase a thousand of your enemies away, but two can put ten thousand of them to flight.  That is the power of being “together.”

                                               Potential When We Are Together

Not only do we experience greater protection and greater power when we are sticking closely together, but we also realize our greatest potential when we are together.

In Genesis 11, you can read the story of the tower of Babel.  It says that at that time, the whole earth had one language.  To make a long story short, the people decided to build a tower that reached the heavens so that they could make a name for themselves.

The Bible says that the Lord came down to see what they had built and He said, …Behold, they are one people and they have all one language; and this is only the beginning of what they will do, and now nothing they have imagined they can do will be impossible for them,” the story continues to tell how God confuses their language and scatters them across the earth. Does that mean that God doesn’t like it when people come together in unity?  Certainly not!  Clearly, from just the few Scriptures that we have here, we know that God loves unity.  Contrary to what some may believe, God was not surprised on that day to find out if they spoke the same language and focused on a common goal, then they could do anything they wanted to do.  God Himself designed mankind to function that way.  I believe He was disappointed to find that they had finally figured out how to work in unity, and the best plan they could come up with was to build a tower.

The truth is that what God said in Genesis 11:6 is still true today.  When His people get together, speak one language, and decide to do something together, “…Nothing they have imagined they can do will be impossible for them.”

It’s true in your life, too!  Think about your family.  How would it be better if there were greater unity?  Think about your marriage.  Doesn’t it work much better when “togetherness” is at a high level?  Think about your job.  How much more effective would your company be if every person was on the same page?  Think about your church.  Couldn’t it make a greater impact for the Kingdom of God if each person were to focus his or her time, energy, and finances on the same objective?

I believe that’s exactly where God wants us to be.  Fully protected, fully empowered, and reaching our full potential.  Let’s learn a lesson from the man lost at sea.  Let’s be sure to stay connected.  Lets’ be sure to stay together.

When is doing the right thing wrong?

....When you do nothing!

 

What kind of momentous event would it take for you to realize the world is about to change? Rising prices of food, fuel and daily living expenses are putting more and more people on the poverty line. Now, Live-N_Good recognize this change and is helping people on their way OUT of poverty and INTO prosperity in two ways. Giving them FREE sales aids and training will give your team a way to make a fantastic residual income at the same time. Don't miss this opportunity. Act now. 

Understanding Electronic marketing and its advantages

Electronic marketing is the common strategy most web marketer use today. It is easy, convenient, ensures fast operation and cost-effective. It encompasses a wide range of web services like bulk electronic mailing, website building, website traffic generation, search engine optimization and blogging. These are ways to advertise and promote easily the businesses built online. These are also the very reason why electronic mailing has many advantages over non-electronic marketing. The three common advantages of electronic mailing are listed below.
Electronic marketing is cost effective
Rather than making pamphlets in advertising products or services, bulk mailing is the strategy used in electronic marketing. The cost for e-mailing is 50% less than printed materials. The mails sent can reach far especially when joining the international market and responses are received quickly from interested parties. Banners and links are created to be posted to other websites so that many users will have the chance to be directed to your site and gain more traffic. Sales are increased when more traffic is generated and web marketing becomes a success.
Speedy Promotion
The speed of launching advertisements and promotional campaigns is fast. Website banners and links are created easily and can be posted fast to many websites. Blogs and articles are posted in order to introduce product specifics. In a matter of minutes, it is already reaching the global market. Using newspapers, radio and television as means of promotion and advertisements can take days, weeks and months to be able to reach out to the global population.
Easy Tracking and Control
Total control to business operation is done by the marketer. Responses of interested parties are easily received and reviewed. Creating a website with forums and bulletins allows web marketers to do some modifications to their products and services as suggested by users. This will help the web market gain more customers and ensure customer satisfaction.

Steps To Success

Follow the steps below to maximize your chance at securing a long term monthly residual income. 1. Read The Frequently Asked Questions Page The FAQ page provides a detailed understanding of the Team. It also gives you the knowledge to answer any questions about the. 2. Begin Your eMail Campaign Click on the Refer A Friend link to learn how effectively promote your product or service. 3. Begin Social Network Recruiting on Facebook Click on the Facebook Recruiting Guide link for detailed instructions on how to recruit on Facebook. We have several  partners that have successfully recruited over 100 people on Facebook! 4. Add Team  Video to Your Website or Blog Click on the Post Video on Your Website link to add the  presentation video to your website or blog. 5. Add Banners to Your Website or Blog Click on the Promotional Banners link to add the presentation video to your website or blog. 6. Visit the Business Opportunity Learning Center Click on the Business Opportunity Criteria link to learn how to evaluate and select the right business opportunity. 7. Read the Business Opportunity Reviews Click on the Business Opportunity Reviews link to review business opportunities submitted by  partners for consideration. Please feel free to add your comments and feedback. 8. Use Your Message Center (Important!) Your back office Message Center contains valuable information and updates to help you build your team. You can also use the Message Center to communicate directly with other Team partners. Click on the Message Center link daily for the latest updates and information. 9. Make a Serious Commitment to Building Your Business There is no secret to success with the Team Golden New Beginnings. The more time you spend building your team the more success you will have. Commit a minimum of 30-45 minutes per day to building your team.